The Kashmiri Beauty and the love for Instagram"
The unwavering devotion of newly-converted women to their adopted beliefs…
Sometimes, it feels as if sorrow, tragedy, and the shadows of history never quite make it to certain people's profiles. They live in a world beyond filters and captions, where only "pretty views," "love you hubby," "Kashmiri coffee," and "pure vibes" exist. And if, by mistake, a massacre, displacement, or historical wound dares to show up, it's best to simply “ignore” it—because the Instagram universe runs on “positivity only.”
We are talking about a television celebrity who recently went on a trip to Kashmir with her freshly acquired husband—pardon me, her newly adopted-in-faith partner. The moment she set foot in the valleys of Srinagar, her sensitivity was probably packed away in her suitcase along with her spare boots. Ten stories a day, four reels, and one long caption: “This land is heaven. I found peace for my soul here…”
Perhaps she doesn’t know that this very land was soaked in blood not long ago, that souls are still burning in silent funeral pyres. Or maybe she knows, but she went there not to read newspapers, but to count hashtags.
This self-obsession is remarkable! Not a flicker of empathy in Pahalgam. Blood stains haven't even faded, yet here she is flaunting her “blush kurti in Kashmir” and “vibes from the shikara.” The walls there still echo with pain, and she covered them up with aesthetic filters.
Her conversion happened a few years ago, but it seems the transformation of the soul is timed by Instagram algorithms—what looks good is what’s good, what sells is what’s truth.
She could have visited those settlements of Kashmiri Pandits still living in tin shelters, dreaming of a “homecoming.”
But no—there’s no aesthetic background there, and probably nothing worth going viral either.
Think about it: the blood of history has now drowned in the smiles of selfies.
And empathy? That’s just an old book no one bookmarks anymore.
©®Payal Laxmi Soni
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